Vitts Promises Network Managers Peace of Mind

In a print and radio campaign now breaking throughout New England, Rainier Corp. positions Vitts Networks’ Internet access offerings as reliable and worry-free.
Ads seek to introduce the Manchester, N.H.-based provider of digital subscriber line (DSL) technology to small and midsized Massachusetts companies, eschewing the promises of speed that typify most advertising in the category, said Rainier president Stephen Schuster.
Instead, the Princeton, Mass.-based shop chose to create a branding effort focused on the ability of Vitts’ products to relieve the hassle managers endure when their networks crash, he said.
One ad headlined, “With a Vitts network, I’m the one with downtime” shows a man riding a bike in the park with his kid.