Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Allied-Domecq’s Baskin-Robbins has decided to keep the creative portion of its account at incumbent VitroRobertson, the client confirmed.
The media portion of the ice cream marketer’s account has been awarded to Interpublic Group’s Hill, Holliday, Connors, Cosmopulous in Boston, the client said. (Hill, Holliday handles the $65 million Allied-Domecq Dunkin’ Donuts business.)
Media on Baskin-Robbins had previously been handled by IPG’s Initiative in Los Angeles.
Along with VitroRobertson and Hill, Holliday, Omnicom’s TBWA\Chiat\Day in New York and IPG’s Mullen in Wenham, Mass.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in