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A brand called Vitaminwater can sound like it’s aimed at abstemious health freaks — a worthy niche, to be sure, but a comparatively small one. This spot for Vitaminwater (by agency Zambezi of Venice Beach, Calif.) makes it clear that the product is suitable for consumers who treat their bodies “more like an amusement park” than “like a temple.” After all, those are the people whose lives put them in need of the restorative provided by Vitaminwater’s XXX beverage, with its Vitamin C and anti-oxidants.
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