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NEW YORK Vital Dent, the dental clinic franchise, has named The Vox Collective, New York, as its lead agency responsible for handling the company’s U.S.-targeted general market and multicultural duties following a review.
The Hispanic ad shop takes on the new business after competing with other unnamed general market agencies for the win. Previously, the client worked with multiple agencies but did not have a designated lead shop, per an agency representative.
The Vox Collective will work with the client on a series of advertising and marketing initiatives planned for the summer with a campaign scheduled for launch in the fall.
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