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Atlanta Incumbent Passes Up Chance at 930-Store National Chain
ATLANTA–Vista Eyecare of Law-renceville, Ga., is conducting an agency search for its $9 million account. The eyewear retailer expects to have a short list of five to six shops from the Southeast and Los Angeles by the end of this week.
Vista Eyecare is the name assumed by National Vision Associates since its acquisition last year of three competitors: New West Eye Works, Frame-n-Lens and MidWest Vision. NVA operated its eyecare centers in Wal-Mart retail stores, with the new acquisitions mostly freestanding sites located in malls.
NVA’s account had been at Pollak Levitt Nel Advertising in Atlanta, which has decided not to defend.
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