Visitors Bureau Lures Tourists to 'Happy' San Diego

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The San Diego Convention and Visitors Bureau recently launched an integrated campaign called “Happy Happens,” an $8.6 million effort positioning the city as a destination loaded with happy places and happy experiences.

Marketing research conducted last year showed visitor perceptions of San Diego to be favorable regarding the Southern California destination.  “In San Diego, you don’t have to chase down pleasurable moments, they just happen,” said Joe Terzi, interim president & CEO of the SDC&VB, in a statement.

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