Visit Seattle’s Soulful Documentary Series Shows a Different Side of the City

SundanceTV produced the whimsical films

Tourism videos can often be loud, flashy affairs, but with its latest content series, Visit Seattle is doing something decidedly different. The tourism bureau and Seattle-based agency PB& is partnering with SundanceTV on a series of short films that offer quiet, contemplative looks at the city.

The effort, Project Five by Five, invited five filmmakers to Seattle to create short films about the city, with each film being inspired by one of the five senses. The series is premiering today at the Sundance Film Festival with a panel of the filmmakers, and will be broadcast on Sundance TV and Visit Seattle's YouTube channel, Visit Seattle TV.

"Sundance was a great fit because we were looking for media partners that had audiences that aligned with ours, or would extended our audience even further," said Ali Daniels, vp of marketing at Visit Seattle. "We know visitors tell our story better than we could, so to get filmmakers to create these shorts was a no-brainer."

The campaign is the first major piece of work from PB&, which was launched late last year by Britt Peterson Fero and Pete Anderson, formally of Publicis and Cole & Weber, respectively.

"By partnering with Sundance, we tapped into amazing directors to tell these stories from their perspective and unpack what makes this city so interesting to people," Peterson Fero said. "If there are three words I would use to describe Seattle, they're: progressive, creative and immersive. We wanted to find a way of sharing they city's story to reflect those things."

The short films explore Seattle's unique stories and culture. "Taste" depicts a day on a farm, with shots of a farmer on the outskirts of Seattle picking berries and milking cows and then bringing his wares into a gelato shop in the city. "Smell of a Sasquatch" is a whimsical, animated look at a sasquatch that lives in the forest of the Pacific Northwest, who ventures in to Seattle to take in the smells of its various neighborhoods and attractions.

"We steered away from traditional travel videos because we wanted to create content that people could watch in their everyday lives, or when they're seeking entertainment," Daniels said. "We want them to go to the Space Needle, but also to see how we make amazing whiskey here."

CREDITS: 

Agency: PB&

Client: Visit Seattle
Ali Daniels, VP/Marketing
Nick Hawley, Director of Marketing

Filmmakers:
Clea DuVall
Drew Christie
Ian Cheney
Martha Stephens
Terence Nance

Other:
Tim Perell, Executive Producer, Process Media
Katherine Dore, Executive Producer, SundanceTV
Liza Wyles, Senior Producer, SundanceTV
Crystal McIntosh, Production Supervisor, SundanceTV
Samantha Lee, Manager, Integrated Marketing, SundanceTV
Scott Fero, Creative
Steve Williams, Creative

TOUCH: Touch of Seattle
Directed by: Ian Cheney
Produced by: Amalia Bradstreet
Executive Producer: Tim Perell  
Director of Photography: Benjamin Rutkowski
Editor: Ian Cheney
Composer: Sarah Lipstate
Sound Post Facility:  Fall On Your Sword
Supervising Producer: George Dellinger
Re-recording mixer:  Tommy Stang  
Colorist:   Stephen Derluguian


TASTE
Directed by: Clea Duvall
Produced by: Malia Bradstreet
Executive Producer: Tim Perell  
Director of Photography: Benjamin Rutkowski
Editor: Kristen Young
Composer: Katy Jarzebowski
Sound Post Facility: Fall On Your Sword
Supervising Producer: George Dellinger
Sound Designer:  Tommy Stang
Colorist: Stephen Derluguian

SOUND: Jimi Could have Fallen From The Sky
Directed by: Terence Nance
Produced by: Amalia Bradstreet
Executive Producer: Tim Perell  
Director of Photography: Shawn Peters
Editor: Jeanne Applegate
Composer: Jon Bap
Sound Editor: Joel C. Hernandez
Choreographer:  Naima Ramos-Chapman
Additional Post Sound: Mickey de Grand IV
VFX:     Ricardo Marmolejo Garcia
Color Correct :  The Mill, NY
Executive Producer:  Dee Allen
Producer:   Evan Bauer
Colorist:   Elias Nousiopoulos

SIGHT: All At Sea
Directed by: Martha Stephens
Produced by: Amalia Bradstreet
Executive Producer: Tim Perell  
Director of Photography: Andrew Reed
Editor: Nathan Whiteside
Production Designer:  Brianna Murphy
Talent: Bruce Lee, Zach Mukai

Post Production
Sound Post Facility:  Fall on Your Sword
Supervising Producer: George Dellinger
Sound Designer:  Tommy Stang
Color Correct Facility: Color Collective
Executive Producer:  Claudia Guevara
Colorist: Alex Bickel

SMELL: Scent of a Sasquatch
Director/writer: Drew Christie
Executive producer: Tim Perell
Animator: Benjamin Markus
Animator & Artist: Gabe Adams
Animator & Artist: Riley Luce
Music: Spencer Thun
Sound Design: Jon Goff
Production Assistant: Amanda Moore