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ATLANTA Viscom International of Atlanta said it is launching a new television and radio campaign for its Best Mexico brand of prepaid telephone cards.
The work includes two Spanish-language 60-second radio ads that are airing in Charlotte and Raleigh, N.C. The ads will play in 40 markets throughout the Southeast within the next few months.
The television work is a 30-second spot that will begin running next month on Univision in Atlanta and be expanded to 16 other markets during the next 12 months.
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