Visa's Lucio Looks to Unify Agency Duties

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK With global reviews of media and lead creative tasks behind him, Visa global CMO Antonio Lucio now plans to review interactive and direct-marketing duties.

As with the previous contests, the company will look to consolidate the number of direct and digital shops it uses around the world as it seeks a more unified global approach. Visa’s digital agencies include AKQA and Avenue A/Razorfish, and its direct marketing shops, Arc and Tequila.

“That is yet another opportunity for rationalization,” Lucio said last week.

The process is not expected to begin until next year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in