Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying.
Earlier this week, Antonio Lucio, Visa's chief brand officer, said he was leaving the company to become chief marketing officer for HP Inc., the personal computer and printer company that Hewlett-Packard is spinning off later this year. (The media review began before his exit announcement, sources said.)
Lucio's departure follows that of Kevin Burke, chief marketing officer of core products, who led global and country marketing for consumer and commercial products until leaving in December.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in