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Visa USA has enlisted the help of Dieste & Partners here for a national Hispanic marketing initiative that is scheduled to roll out early next year.
It was not clear at press time if a formal review was held for the assignment. Visa representative Lori Smith said Dieste & Partners’ selection was aided by a referral from executives at BBDO, the company’s general market agency.
Dieste & Partners has not been given Hispanic agency-of-record status, and it was not clear if its work would include media planning and buying in addition to its creative duties.
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