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In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York’s Grand Central Terminal. And yes, the display, for Visa’s Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors.
The campaign, using Visa’s TV spots as the main creative element, launched Feb. 1 and will run the entire month. Spots are shown daily from 11:30 a.m. to 1:30 p.m.
CBS Outdoor created the display in partnership with N4D.
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