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LOS ANGELES The television component of an ad effort integrating Visa’s annual autumn promotion with Disney’s upcoming adventure movie, National Treasure, breaks during today’s Monday Night Football on ABC, a Visa representative said.
The 30-second spot, created by Omnicom’s BBDO, New York, will air in the fourth quarter of the Miami Dolphins-New York Jets game, the rep said. Extensive print, radio and online elements, with media buying and planning via Omnicom’s OMD, New York, are also scheduled to roll out this week.
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