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NEW YORK Visa broke a new commercial in its “Go world” campaign yesterday, commemorating Michael Phelps’ historic performance at the 2008 Beijing Olympic Games.
The commercial celebrates the athlete’s record-breaking achievement of winning the most career Olympic gold medals, 11. The ad continues the sepia-toned treatment of Visa’s ongoing Olympics campaign from TBWA\Chiat\Day, which began running in May. Images of Phelps in competition are featured as Morgan Freeman’s narration explains that the athlete has competed against the past, against the history books, but “most of all, he’s competed against himself.
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