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SAN FRANCISCO – Visa U.S.A. will launch a new Olympic advertising campaign in October to promote its Olympic sponsorship and fund-raising program for U.S. Olympic athletes and to build excitement for the 1994 Winter Olympic Games in Lillehammer, Norway. The campaign will feature a new TV spot, ‘Wind Tunnel,’ featuring footage of U.S. Ski Jumping Team member Jim Holland demonstrating the training resources made possible by Visa donations. BBDO New York handled.
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