Visa Keeps EU Media at MEC

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NEW YORK WPP Group’s Mediaedge:cia has retained Visa’s media chores in the European Union after a review, per sources. The other finalist was Omnicom Group’s OMD. Visa’s estimated annual EU ad spending is $175 million.

The award was the final phase of an estimated $650 million global media review that began last year.

Agency and client officials could not immediately be reached for comment.

The European assignment comes about three months after the client opted to keep OMD for its U.S.

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