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NEW YORK Visa USA launched a sweepstakes promotion on Thursday that offers cardholders a chance to win a Walt Disney World vacation in Orlando, Fla., the company said.
The “Unlock the Magic” promotion is the first of several that celebrates Visa’s alliance with Disney properties. A TV effort from BBDO, New York, breaks on Saturday. Radio ads follow on May 19, with print launching in June.
Consumers who use Visa cards through June 30 are automatically entered into the sweepstakes.
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