Visa Confirms Global Review

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Roster shops from several holding companies are competing in a review of Visa’s global creative duties — a process designed to consolidate the business within a single holding company, the client confirmed today.

Currently, a half-dozen agencies handle lead creative duties on Visa in different parts of the world, including Omnicom Group’s TBWA\Chiat\Day in the U.S., WPP Group’s Grey in Central and Eastern Europe and Publicis Groupe’s Leo Burnett in Canada.

The company last year spent about $525 million in major measured media worldwide, including more than $360 million in the U.S

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in