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BOSTON Visa has launched a campaign via Omnicom Group’s TBWA\Chiat\Day to encourage consumers to use their credit and debit cards more frequently during the holiday season.
All consumers using a Visa card through the end of the year are automatically entered in the “$100K Holiday From Visa” sweepstakes, which will award 10 people grand prizes of $100,000 each. TV spots will air nationally during various prime-time shows across broadcast and cable networks.
Visa employs holiday icon Ebenezer Scrooge.
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