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Carfax, a growing vehicle history service in Fairfax, Va., has moved its $1 million-plus advertising account closer to home following a review.
Williams Whittle Associates in Alexandria, Va., won the Carfax advertising business, which had been at Richmond, Va.-based Cadmus/O’Keefe since last summer [Adweek, Aug. 4, 1997].
Scott Fredericks, consumer marketing director at Carfax, said Williams Whittle was chosen over four undisclosed contenders in the Washington, D.C.-Baltimore area because the agency saw the client’s growth potential.
“Carfax is going to be the Kleenex of the used car industry,” said Fredericks.
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