Virginia Madsen Shills for Botox

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Sideways actress Virginia Madsen has landed a starring role in a new multiplatform campaign for Botox Cosmetic, an anti-wrinkle treatment from Allergan.

The campaign, via Grey, New York, is the centerpiece of the current “Freedom of Expression” effort and will run through the end of the year. Broadcast broke this week and includes buys for 15- and 30-second spots on cable (Lifetime, TNT, HGTV and TLC) and network TV, including The Today Show, The View and Good Morning America.

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