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The Virginia Lottery has chosen Richmond, Va.-based Big River, an independent firm, as its lead agency following a review.
Per Nielsen, the client spent $9 million last year in major measured media.
Agency founder and president Fred Moore (pictured) said it was great to win a brand that “belongs to all Virginians.”
Big River’s contract runs for three years.
“During the review process we could clearly see that Big River shared core values similar to ours — including integrity, innovation and collaboration,” said Virginia Lottery executive director Paula Otto.
The
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