Virginia Is For Everyone

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A new print advertising campaign for the Virginia Tourism Corp. attempts to show would-be travelers that the commonwealth can be virtually all things to all people.
The campaign was created by Siddall, Matus & Coughter in Richmond, Va.
The theme of the advertising plays up the various facets and attractions in the state, matching them with people’s interests. The agency then places the ad in a publication that specifically targets the tourists it is trying to attract.

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