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With a nod to low-budget ads and tacky talk shows, Virgin Mobile deals with the legal disclaimers of cell-phone ownership in unusual fashion in commercials airing now on MTV and VH1.
The effort, created by Leagas Delaney as part of a $40 million campaign, is tied to Virgin’s Party Animal phone, priced at $79 after a $20 activation rebate. The promo, targeted at teens and young adults, will run until Oct. 5.
The first ad shows Leagas copywriter Andrew Ault dressed in a gray linen suit, a wig and a fake mustache, playing an electric guitar and singing.
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