Virgin Mobile Picks MPG, Media Contacts

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NEW YORK Virgin Mobile USA has awarded its media planning and buying account to Havas’ MPG North America and Media Contacts after a review, the client has confirmed. The assignment is effective immediately. 

The client spent around $15 million on ads during the first 10 months of 2008, per Nelsen Monitor-Plus, which was roughly in line with full-year ’07 spending.

The incumbent was Durham, N.C., independent McKinney, which defended, and continues to handle creative chores, not part of the review.

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