Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES–Virgin Mobile has launched a review for its estimated $50 million media buying account, sources said.
Vying for the business are Palisades Media Group in Santa Monica, Calif.; Omnicom’s PHD in San Francisco and New York; and Pro Media in Natick, Mass., sources said. PMG handled the fourth-quarter media buy for Virgin Mobile; Pro Media handles buying for parent company Virgin Group’s travel-agency arm, Virgin Vacations; and PHD partners with creative and media planning shop Leagas Delaney in San Francisco.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in