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NEW YORK Virgin Mobile USA said it has placed its creative and media planning assignments into review.
The client pegged ad spending in excess of $30 million; Virgin Mobile spent $12 million in measured media through the first three quarters of 2006 and $25 million in 2005, per TNS Media Intelligence.
Independent Mother in New York is the incumbent on the work in play.
Publicis Groupe’s StarLink in Chicago handles media buying duties, which are not included in the competition.
The
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