Virgin Atlantic to Crispin

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ATLANTA Virgin Atlantic Airways has awarded Crispin Porter + Bogusky its $12-15 million account, the agency said.

The Maxxcom shop was tapped before the conclusion of a review that included five other contenders.

“It was love at first sight,” said John Riordan, vp, marketing for the airline. “As soon as we left the CP+B office we knew they were right for us.”

That knowledge followed a credentials presentation in late April at the Miami-based agency that ecd Alex Bogusky described as more of a conversation.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in