Virgin Atlantic Airways Splits With CMG

NEW YORK Virgin Atlantic Airways has launched a search for a new ad agency in the U.S., as it splits with incumbent agency CMG Communications in New York, the client said.

Managing the search is New York consultancy Roth Associates. CMG, which has handled creative duties on the account since 1994, will not defend, Virgin Atlantic said.

Spending on the brand has fluctuated in recent years, with CMR reporting $5 million in measured media spending in the first 10 months of 2002, after a total of $19 million in 2001.