Viral Awards Honor ‘Most Infectious’ Campaigns

NEW YORK The first three campaigns named to the Viral Awards Hall of Fame are: Haxan’s Web site for The Blair Witch Project; DDB in Chicago’s “Whassup?” work for Budweiser; and McCann Erickson in New York’s “Priceless” ads for MasterCard.

The U.K-based Viral Awards, sponsored in the U.S. by the Now Corporation, will hold a reception Feb. 15 at the Chelsea Art Museum in New York. There the gold, silver and bronze awards for the “most infectious North American viral campaigns” will be named.

The campaign finalists are: Crispin Porter + Bogusky in Miami’s “Subservient Chicken” for Burger King; MTV’s in-house “Instructoart”; Venables, Bell & Partners in San Franscisco’s work for Napster; Rethink in Toronto’s “Boardroom” for Scienceworld; and CP+B’s “Haircut” for Virgin Atlantic.

The North American winners were determined by a 19-member jury including Jason Gaboriau, creative director at Amalgamated in New York, Roger Camp, creative director at Wieden + Kennedy in Portland, Ore., and Steve Wax, executive producer and partner at Chelsea Pictures in New York.