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NEW YORK The first three campaigns named to the Viral Awards Hall of Fame are: Haxan’s Web site for The Blair Witch Project; DDB in Chicago’s “Whassup?” work for Budweiser; and McCann Erickson in New York’s “Priceless” ads for MasterCard.
The U.K-based Viral Awards, sponsored in the U.S. by the Now Corporation, will hold a reception Feb. 15 at the Chelsea Art Museum in New York. There the gold, silver and bronze awards for the “most infectious North American viral campaigns” will be named.
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