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Using his feet to cheat a golf ball’s lie in last year’s campaign, the Miller High Life man—after 8 years and some 60 spots—may have seemed retired already. Now he really is: Wieden + Kennedy is replacing him with the 1907 vintage Miller girl-on-the-moon icon as a narrator in a 60-second spot premiering this week on Survivor, according to the brewer.
The icon-introducing spot was also cut to 30 and 90 seconds, and Miller was trying to buy a 90-second prime-time slot at press time.
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