Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS Children’s shoe distributor and franchiser Vincent Shoes has hired independent agency French West Vaughan to support the launch of its line of fashion footwear, the shop said.
FWV is a public relations and brand-building agency in Raleigh, N.C.
The upscale Vincent collections, inspired by global fashion trends for children age six months to 8 years, will be sold online and at children’s retailers starting in September, the client said.
FWV will provide regional and national media relations, product placement and product seeding support for the brand, the shop said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in