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NEW YORK Heineken hopes to hook more urban consumers this summer by offering a Jamaican weekend in its third annual “Summer House Party” sweepstakes promotion.
By listening to local radio and logging onto Heineken.com, consumers 21-years-old and older will be encouraged to enter the contest. Winners will attend the Heineken-hosted party in Jamaica, which will feature performances by Def Jam and local talent, food, celebrities and giveaways.
Ads by Vigilante in New York tout the “Summer House Party” on Black Entertainment Television as well as local radio in the top 25 markets.
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