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Anglo-Dutch packaged-goods giant Unilever is being honored as Advertiser of the Year at Cannes this year. Its new CMO, Keith Weed, spoke to Eleftheria Parpis about the the meaning of awards, Unilever's pursuit of consumers wherever they are, its experiments in crowdsourcing, the deal to advertise Dove on the iAd platform, and Axe's battle for the young men against P&G's Old Spice. Video after the jump.
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