VIDEO: David Perez, aka ‘David on Demand’


For the past four days, David Perez has been a one-man social-media experiment. The Leo Burnett creative recruiter has been allowing online followers to tell him what to do, and filming everything via a camera strapped to his head. That's led to everything from a lightning-bolt mohawk to a fail-whale tattoo to his first time parasailing. He met up with Adweek's Barbara Lippert to discuss how the positive outweighs the negative on the Internet and the possibility of having to augment his beard to satisfy the whims of the masses. Video after the jump.