Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Brian Morrissey
The hot topic of Advertising Week is the nature of digital creativity and how agencies can reinvent for digital media. In this video, Winston Binch, a partner at Crispin Porter + Bogusky and veteran of digital shops, talks to Adweek's Brian Morrissey about the nature of technology in the creative process, why CP+B is hiring developers and how agencies need to change their thinking when going from campaigns to platforms.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in