Video Ad Clutter Comes Into Focus

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It’s no secret that online video consumption has taken off in the past year. Networks and other rights holders have given consumers ever-greater access to high-quality video content — and consumers have responded by watching more online video than ever before. In Forrester’s latest survey, 64 percent of online users said they had watched online video in the past month. And according to comScore, the average American watched more than 110 videos online in April 2009.

So it’s no surprise either that a growing number of advertisers are trying to reach the online video audience.

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