After marathon sojourns through CES 2018 this week, Raja Rajamannar, CMO of Mastercard, came away with three observations that will guide the brand’s marketing efforts in 2018 and beyond: simplicity, accelerating AI and improved cross-border communications.
“Simplification is taking two routes: putting everything together in one device or making it have a single function,” said Rajamannar, who also said he sees AI as continuing it’s march to the center of the brand marketing ecosystem.
“Certainly there is a tremendous amount of enhancement with AI and the democratization, the credibility of AI and the number of providers is going to touch every single aspect of marketing in the future,” Rajamannar said.
Finally technology such as real time in-ear translators powered by AI that will allow for more fluid communication across borders, cultures and languages will be crucial differentiators and competitive advantages for brands like Mastercard increasingly playing on a global stage.
“Some of these really caught my attention and have direct implications as to what will happen with Mastercard in the future,” Rajamannar said.