Victor Flies South To Open Fla. Office For Spirit Airlines

DETROIT-Victor Associates Advertising of Bloomfield Hills, Mich., plans to have a Florida office up and running by mid-June to service its largest client, Spirit Airlines.
Spirit Airlines, currently based in Eastpointe, Mich., is relocating its corporate headquarters to Miramar, Fla. The carrier has tripled in size since Victor landed its advertising account in 1996. The airline spent approximately $7 million on advertising in 1998, up from $2 million in 1997, according to Competitive Media Reporting.
Bob Wolfe, a 30-year veteran of the advertising and airline industries, will serve as account executive in the Florida office.
The office will seek new business in South Florida, Puerto Rico and South America, agency president Edward Victor said. -Tanya Irwin