Vice Names Tom Punch Chief Commercial and Creative Officer

He's the media brand's key exec at the crossroads of creative and sales

Brooklyn-based Vice Media has named Tom Punch chief commercial and creative officer, putting him in charge of commercial content and operations for Vice's growing fleet of media offerings, including the TV network Viceland, in partnership with A&E.

"Tom has been a huge addition since joining Vice," said Vice co-president Andrew Creighton. He embodies the young, creative entrepreneurial spirit that makes Vice the company it is. This elevation to running the commercial operation is a testament to both Tom's ability to create award-winning work that resonates with our audience, and Vice's commitment to putting innovation and creativity first for the benefit of our clients and our audience."

Punch, who joined Vice in 2012, led content partnerships with clients including Unilever, Samsung, YouTube and Google as the company's global executive creative director and oversaw the building of a production studio to serve brands and partners.

For AB InBev, Punch directed an effort that included the creation of a global dance music program, the launch of a nightclub in Brazil, a variety show in Mexico and music videos in China and the U.S.

"The last few years at Vice have been an insane experience as we've grown exponentially," said Punch. "It's now a pivotal moment for our millennial audience as they become the largest generation, poised to reshape the world around them, and Vice has this unique opportunity to create content that reaches them on every screen, in every corner of the globe, influencing every aspect of their lives. It's momentous when you think about it—I'm privileged to have this opportunity." 

Before joining Vice, Punch worked in film, events and TV, and held advertising roles at WPP and Mother.