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Vibrant Media, which delivers contextually relevant ads tied specific words to content Web sites, has enjoyed a solid boost in business from the U.S. government’s “Cash for Clunkers” program.
The online ad seller—best know for ads which appear when users mouse over highlighted and underlined words—began running campaigns from Nissan and Toyota around July 24, when the program was launched, leading to unexpected heavy demand. Though Vibrant officials were unable to comment on specific clients or spending, sources said that the two four-week campaigns have each brought in incremental dollars in the six-figure range.
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