VHA Seeks a Brand Builder

VHA, a cooperative service network that represents more than 1,600 community hospitals and healthcare organizations, is searching for an agency to create its first national brand image campaign, according to sources.
The Irving, Texas-based client is telling shops that while it plans to spend about $15 million the first year it advertises, the budget could exceed $30 million in subsequent years, sources said.
Six agencies are believed to be involved in the contest. Three finalists will be asked to make presentations to the client, with a decision expected in January.
Kansas City, Mo.-based