VH1, Global Fund Raise AIDS Awareness

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NEW YORK VH1 has created an in-house campaign that focuses on the worldwide effect of AIDS for the Global Fund, a collaboration between governments and businesses dedicated to raising money to fight AIDS, tuberculosis and malaria.

The campaign is part of VH1 parent Viacom and the Henry J. Kaiser Family Foundation’s estimated $120 million Know HIV/AIDS awareness initiative.

One spot, which began airing Tuesday, uses only graphics and copy in bright red and yellow to tell viewers that 22 million people are dead of AIDS, the “weapon of mass destruction.”



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