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Veuve Clicquot wants accomplished, influential young women to know that champagne is more than a drink reserved for wedding toasts and New Year's celebrations, but rather a bottle that, when popped, can lead to any number of surprises.
"The brand vision that we have is that Veuve Clicquot is much more than the champagne. It's a brand that creates surprise," Chloe Stefani, international marketing director of Veuve Clicquot, told Adweek.
Digital-focused agency Rokkan, part of the Publicis Groupe and creative AOR for the brand, created the campaign, which includes three short films that focus on three different moments when Veuve Clicquot can come in handy—while entertaining, trying to make a good impression or negotiating an important deal.
Each of the three films is inspired by an important woman from the brand's history, Barbe-Nicole Ponsardin, also known as Madame Clicquot.
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