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They may be practical and fuel-efficient, but the real reason to buy a new Italian-made motor scooter is, of course, sex. That’s the thinking behind a new campaign for Vespa motor scooters from Kirshenbaum Bond & Partners in San Francisco.
The work, which recently broke on billboards and wild postings in the Bay area, will run for the next two months. This is the first time KBP West has worked with Vespa.
The scooters, which are manufactured by Pontedera, Italy-based Piaggio, were rereleased in the U.S.
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