Verus Expected to Be New Name Of Omnicom Unit

CHICAGO — The new Omnicom agency set up to handle PepsiCo business is expected to be christened Verus, according to sources.The unit, which will be aligned with DDB Chicago, was started in late September and is sharing space at DDB offices. A DDB representative late Wednesday afternoon said, “No name has been selected yet,” and declined to disuss Verus.It remained unclear what the name means.Former Foote, Cone & Belding Chicago president Brian Williams is running the operation and last week J. Walter Thompson’s Dennis Ryan was tapped as creative chief.Verus will be staffed with at least 52 former FCB employees who worked on the agency’s Quaker Oats business. Pepsi pulled the Quaker business from FCB because of a perceived conflict with agency parent Interpublic Group’s work for Coca-Cola.Verus will handle Quaker brands including Gatorade and various snack bars as well as Pepsi’s Tropicana juice line, formerly at FCB New York. Billings for the FCB work totalled about $350 million.