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Paul Kaza Associates breaks a TV campaign today for the Vermont Department of Tourism & Marketing designed to lure visitors to the Green Mountain State in the fall.
Using footage shot on location in Vermont during the peak of last year’s fall foliage season, a 30-second spot features mountain scenery and shots of families picking out pumpkins.
A voiceover begins, “Some seasonal reminders from your friends in Vermont. Not every blaze is cause for alarm.
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