Verizon Wireless Creative Goes Into Play

NEW YORK Verizon Wireless has opened a review for creative chores on its ad account, the client confirmed. Estimated billings are more than $300 million.

Brenda Raney, a representative for the Bedminster, N.J.-based client, declined comment on whether a consultant will be used, but said media duties, now handled by Publicis Groupe’s Zenith Media, are unaffected.

At the end of 2003, Interpublic Group’s McCann-Erickson and its sibling, the incumbent, Lowe, had a creative shootout for the account, but no assignment was ever made, and those shops were still awaiting a decision, sources said.

Client executives also heard ideas from the Boston office of IPG’s Hill, Holliday, Connors, Cosmopulos, a Verizon roster shop, in early November, when the other two shops presented at the client’s headquarters, but sources said the shop fell out of contention shortly thereafter.

The client wants to evolve its “Test Man” campaign, which launched in January 2002, sources said.