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SAN FRANCISCO — Verizon Wireless has launched a new campaign on VoiceWeb’s interactive telephone network for teens, The Loup, both companies said Thursday. The effort, which promotes the Verizon Wireless FREEUP plan, will run through April 9. The budget for the effort was $40,000.
VoiceWeb’s The Loup is a phone community created exclusively for teens between the ages of 13-18. It currently has one million registered users and operates hubs in New York, Los Angeles, Chicago, Philadelphia, Seattle and Phoenix.
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