Verizon Joins Forces with Eversave and Engage

Verizon Information Services today announced separate agreements with Boston-based Eversave and Andover, Mass.-based Engage to offer SuperPages.com advertisers — both big and small — SuperNetwork banner ads and Verizon online coupons. SuperPages.com is the online directory and shopping service for Dallas-based Verizon Information Services.

Both deals are expected to enhance Verizon’s advertising offerings for small-to mid-sized businesses. They will also create an added appeal for local advertisers. The financial terms were not disclosed.

Verizon’s research, conducted with Gallup Polls over the past couple of years, supported making these kinds of alliances, according to Jim Messina, executive director, e-commerce, Verizon Information Services. “Through SuperNetwork ads and online coupons, smaller businesses can promote on the Net by geography and area of interest and drive traffic both online and off,” said Messina.